Engineering for betting markets
A specialist engineering studio for racing and sports markets. Pricing, data, and execution, designed carefully and run in production for people whose edge depends on it.
What we build
Every serious operation stands on the same stack: a view of the true price, the data to form it, and the machinery to act on it. We build all three, and we build them to hold up under race conditions.
01 · Price
Probability models, simulation engines, and pricing pipelines that turn raw form into a price you would actually trade. Calibrated, benchmarked, and honest about uncertainty.
02 · Data
Ingestion, warehousing, and enrichment across exchanges, bookmakers, and timing feeds. Clean, reconciled data that arrives before the market moves, not after.
03 · Execution
Low-latency execution and automation built to survive race day, from order placement through settlement. Monitored, auditable, and boring in the best possible way.
Approach
Our work runs live for professional operators, from independent syndicates to funds. We will not tell you who, and that discretion is part of what you are buying.
We have spent years inside racing and sports markets, not adjacent to them. The domain knowledge is already priced in.
Systems that settle real money need regression gates, reconciliation, and monitoring. We treat every build like it goes live on Saturday, because it usually does.
You work directly with the people writing the code. No account layer, no handoffs, no juniors learning on your budget.
Edges are fragile. We keep client work confidential, sign what needs signing, and never trade against the systems we build.
Contact
Tell us what you are trying to price, capture, or automate. A short conversation is usually enough to know whether we are the right fit.
or write to hello@sonicswan.co.uk